FIJI Water Integrated Brand Campaign
Other bottled water brands are like, “We have invented a proprietary vapor distillation process that mimics the hydrologic cycle.” FIJI Water is like, “It rained in Fiji yesterday.”
When your water’s origin story includes pristine rainforests on remote tropical islands, ancient volcanic rocks, sustainable artesian aquifers, and absolutely zero human interference, highlighting that story seems like the move. So that’s just what we did in this hyperrealist take on the natural process that creates FIJI Water, scored by 11-time Academy Award-nominated composer Hans Zimmer.
